This is Alena Alimkina, Director of Marketing Communications at Completo .

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Once again, we have selected for you the most significant news from the digital world for business, its development and promotion.

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Marketplaces: Progress That Cannot Be Stopped Pay-per-click media advertising on Ozon
The number of sellers on marketplaces is only increasing every year. Of course, the competition is also growing.

To really make money on the marketplace, the seller needs to regularly analyze data, calculate unit economics, and in order to ensure stable sales growth and increase recognition, invest in external promotion, that is, in advertising.

Thus, the Ozon advertising platform has added a new method of paying for media campaigns — for clicks. It will be available only to sellers of the online platform.

Advertising banners within such a campaign can lead to any page within Ozon: to a product, promotion or store.

The rate per click will be from 15 rubles, the minimum daily budget is from 1000 rubles.

The platform will decide for itself in each specific case who and how to show the banner to maximize the effect of advertising.