Brief summary.
The most important area of a document that influences ranking is the text. But the inclusion of query words in other areas is also important, both within the text — multi-level headings, links and list items — and outside it — for example, title, meta description, alt and title attributes.
The influence of link factors is noticeable in both nigeria consumer email list search engines. As for Yandex, the correlation with the position is off the charts, the values of link parameters quickly fall from the first three to the third ten of the search results. In Google, the fall in parameter values from the first position to the 30th is slower, but the average values for the top 30 are higher than in Yandex.
a page contains, the better. This applies to both the total number of links and the number of links relevant to the query.
Site link parameters are much more important than page parameters. Moreover, this also applies to link-text parameters: it is more important how many links relevant to the query lead to the site as a whole than to a specific page.