The result was a format of fairly universal methods

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"I wanted to write a book since 2009," says Damir, "but I stopped myself for a long time, because I understood that I needed more cases and different industries so that the book would eventually become universal." This is one of the principles that became important when writing the book - the universality of the methods described in it, which were tested both on large international brands and on small online stores.

The book is built on the main topics relevant to malaysia consumer email list today's SMM promotion, which Damir tried to touch upon in the book:

1. The first chapter talks about the general strategy, its construction: how to understand who your audience is, what is important to this audience, who they are - consumers of your content, content generators, socio-demographic characteristics, interests of this audience - how to define all this and how to define the campaign itself in accordance with this. This also includes, naturally, media planning, budget determination and similar initial moments.