his is the total amount of profit you have received

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If you imagine ROMI as a formula, it looks like this:

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Simplified example (with one spending channel): Valery owns auto parts stores. He invested 2 thousand rubles in context. From this channel, Valery received orders for a total of 7 thousand rubles. Thus, he managed to recoup his investment exactly 7 times.

ROI
Return on investment in promotion. The indicator takes into account direct advertising costs and the amount it allowed you to earn.

This indicator can be represented as a formula as follows:

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CLV
Customer lifetime value. Tfrom a customer over latvia consumer email list the entire time your company exists.

Example: Vasily regularly goes to the Kleshnii i Omari restaurant. In 2019, he visited the establishment 10 times and brought the restaurant 70 thousand rubles per year. In 2020, he visited 16 times and brought the establishment 110 thousand rubles. In 2021, he visited 12 times and brought 50 thousand rubles. Such a client demonstrates an enviable CLV.