Useful material:
There is traffic, no leads: how to warm up the audience in B2B
When using non-standard traffic sources, the risk of receiving irrelevant leads increases, that's a fact.
How to minimize it?
Conduct continuous audit of sites to select relevant italy consumer email list ones, and in case of a miss, accurately determine the source of irrelevant leads. As practice shows, approximately 20% of non-targeted leads is a completely acceptable value.
Collect a list of reasons for receiving such leads to understand how they come to you. Perhaps an error was made in choosing a category or setting up targeting conditions.
Eliminate the causes found.
If the settings are optimized well, but the problem of receiving such leads remains, it is worth taking measures to filter them out :
specify special conditions for work in the text of the ads and the company description. For example, restrictions on delivery from 20 tons, interaction only with legal entities, etc.;
set up a quiz or feedback form with a choice of roles, if the site has such an option. This will allow you to filter out non-targeted requests at the stage of collecting contacts;
use a chatbot, which is effectively presented on the same Avito. We at Kompleto are also developing individual chatbots so that you can maintain a dialogue without waiting for a manager.