When it comes to choosing the best CRM for healthcare (particularly healthcare organizations in the medical supplies space), lead generation, data collection and lead management tools are vital. Without strong lead generation tactics and analytics in place, your CRM is not going to do its job - .
HubSpot is the leader in inbound marketing methodology and has created a CRM that focuses on lead generation by aligning marketing and sales under one roof. With its unique focus on content creation, marketing, automation and distribution across digital platforms. HubSpot allows your healthcare marketing team to reach the right audience, with the right message, at the right time.
Salesforce does not offer the same level of Inbound Marketing tactics for lead generation (HubSpot is the brains behind this methodology) however it does stand out when it comes to customization.
However, both HubSorce offer lead scoring australia business email lists a tactic vital for business growth. Lead scoring allows you to scale your leads based on their priority and where they are within the buying cycle. With a lead scoring model in place, your healthcare sales reps are able to view the ranking of prospects against a predetermined scale that represents the perceived value of every lead. The resulting score is then used to discover which leads are a priority and which require more nurturing in terms of marketing and marketing automation.
In Conclusion: Both platforms offer quality lead generation services, with HubSpot taking the lead in its inbound marketing efforts.
3. HubSpot vs. Salesforce: Sales Pipeline Management
The sales pipeline refers to a theoretical customer journey, as a lead makes their way to the purchasing stage of the journey. If you work in healthcare, you will know how important is it to manage this pipeline - and a CRM is able to visualize the journey for you and your team. This helps you configure deal stages that match the sales or admissions process of your healthcare business or institution.
Both CRMs provide you with flexibility in regards to the sales pipeline - ensuring you can create a pipeline to suit your specific needs. Salesforce was once the leader in pipeline customization however, HubSpot has listened to its users and has taken steps to ensure a more flexible and scalable sales pipeline solution.
Both CRMs can track leads as they move through the pipeline and both are able to send out automated and personalized communication via a variety of digital channels. This means they are both able to send out personalized and automated emails and direct individual leads as they make their way through the pipeline (be this sales for medical businesses or even hospital admissions for institutions) - saving your sales team time and limiting time consuming and repetitive tasks.
In Conclusion: Both CRMs provide a strong sales pipeline, ensuring your healthcare leads or patients are tracked, managed and nurtured correctly.