Here are statistics on secondary interactions

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, first interactions and conversions. We are interested in the first two categories. From them we will find out which channels are primary and which are secondary.

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— Analysis of assisted conversions

For each channel the following are displayed here:

Number of assisted conversions. These are those in which the channel played a supporting role.
The number of conversions from the last click or india consumer email list direct interaction.
The value of both conversion types, broken down by channel, if the value of the selected conversion is configured to be sent to Google Analytics.
The ratio of assisted conversions to last-click or direct-interaction conversions.
Report:

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The higher the number in the last column, the less important the channel is. A value greater than 1 is typical for insignificant channels. They are present in the customer's path, but conversions occur when switching from other channels. For primary channels, this ratio is less than 1.

In the screenshot we see that "(direct) / (none)" is the closing channel. Direct and AdWords are auxiliary; they bring conversions less often, but participate in the entire chain of interactions.

IMPORTANT! If conversion data is sent to Google Analytics using the Measurement Protocol, the last source or medium in the report will always be "direct / none". This is a feature of Google Analytics' work with the Measurement Protocol.