The metrics here mostly concern the classics of UX analytics

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A common mistake is to use custom events to create events similar to the recommended ones. Don't reinvent the wheel, this is a very well thought out system in terms of collecting and analyzing data.

You can debug events using the DebugView service . It also automatically checks whether they are processed correctly on your site, allows you to find problems, and displays data on events and user properties.

New metrics and reports. — user experience analytics. For example, the ER (engagement) metric is given as opposed to the bounce rate. The number of standard reports has guatemala consumer email list been reduced to 6. But a powerful research center has appeared , which allows you to build unique reports for your tasks.


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Smart search allows you to quickly get information. All you need to do is open GA and type what you want to see in the search bar. It will either display the data or open the required report.


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Another feature and value is integration with BigQuery, i.e. collection of raw unsampled data. We always strongly recommend connecting to this system, as it is a colossal opportunity for solving analytical problems. BigQuery allows you to process an array of data from analytics and, using SQL queries, receive only the required data in any form you need.