How to Rank Landing Pages Higher for Keywords

[shishir.seoexpert1]

privileged link between the author and his readers In addition to complete editorial freedom, the newsletter has a first advantage in the eyes of editors: it allows them to speak directly to their readers without being subject to the law of algorithms put in place by social networks.


Indeed, in the era of infobesity and information gambling data spain surplus, readers are looking for selected and quality content. “ The newsletter allows you to communicate directly with readers who, by subscribing to it, are looking for a direct link with its author, their personality, their vision and their editorial style ,” recalls Marie Dollé, author of the newsletter In Bed With Tech , itself published on Substack. A special, more intimate connection, which promotes the opening rate of between 50% and 60% for editorial newsletters compared to 30% on average for a classic marketing newsletter .


“ Work on the added value of your newsletter and clearly write your editorial promise ,” advised Jean Abbiateci, Founder of the Bulletin newsletter, during a workshop on the professionalization of the newsletter as part of Médias en Seine. According to him, an effective landing page also allows you to gain visibility and encourage sharing . Inserting calls-to-action encouraging the sharing of the newsletter also allows you to easily gain readers . A growing subscription model but showing its limits Monetization models like Substack’s have been all the rage for several years.