Scaling advertising campaigns

[sumaiyakhatun26]

Frequency problems
Frequency problems

As for cumulative frequency, it’s pretty straightforward. You need to control the frequency through budget management. As frequency increases, repeat impressions also increase, which means you’re spending money on the same audience. So it’s important to adjust your budget so that frequency doesn’t increase too quickly. Another option is to expand your audience, but that’s best left to a later stage, such as when scaling. Cumulative frequency can be controlled by limiting it with a budget.

Breakdown
Breakdown

Of course, it is also important to study and analyze the breakdown. However, this is only switzerland rcs data one of the tactical components. It is important to exclude or reconfigure something in the breakdown in time, but this is only one aspect. We use this approach, but we do not forget about other strategic directions.

In general, we can say that the testing and optimization stages are divided as follows:

Testing: At this stage, we are actively looking for working combinations that have already been discussed.
Optimization : At this stage, we are working to improve our CPA metrics, actively looking for opportunities to optimize results and reduce cost per result. All of this is done in preparation for scaling to be in a more advantageous position in the next stages.

Let's move on to the third stage - scaling. If we generally define the essence of this stage, it is an increase in the advertising budget and possibly an expansion of the audience , but the main emphasis is usually on increasing the budget.