This was a period of active development

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As a result, the volume of this market reached 3.3 billion (!) rubles.

which, unfortunately, gave way to a decline: since 2022, ecuador consumer email list Russian business has faced the need to adapt to new conditions and marketing tools, which has led to a decrease in activity in this area.

However, since 2023, the situation has begun to level out, and the email channel of communication with the audience has shown an impressive increase of almost 15%:

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Source

If you look even further and turn to the history of the Russian market, you can see that email marketing as a tool began to be actively used around 2010.

In 2013, it was new and people showed great interest in it, which was confirmed by the high open rate of letters (Open Rate). However, over time, this rate began to decrease.

In 2023, many companies reconsidered their approach to email marketing and made adjustments. The approach to communication in general also changed, and this led to the fact that the open rate of letters in 2023 became higher than in 2019.