How to Start Planning Your B2B Internet Marketing

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You need to start not with choosing channels or conditions/guarantees/CTR/CTA/RTB/impressions (and other very conditional, and sometimes just ridiculous indicators), but with your business model, business processes (even if superficially) and segmentation of your clients (see examples below). From this data, you can already understand how you will work in each attraction channel and how to interpret success or failure (we will talk about KPI in the next article of this series).

So, you have your business model, general business processes and clear audience segmentation. Only now can you start selecting channels for the selected audience segments. dominican republic consumer email list n doing so, you must take into account your business model and the processes in the company.

— Who should define the company's business model, its business processes and segment the audience?
This is a mandatory stage of interaction between a professional internet marketing contractor and the company's management. Such issues are resolved during a series of briefings.