Consider the site concept 3. Consider the user scenario 4. Set KGI and KPI 0. Introduction in this course is how to analyze and improve a website. "I've been put in charge of a website, but I don't know how to analyze and improve it specifically." "I look at Google Analytics casually, but it doesn't lead to any improvements." If you have any of these concerns, please refer to the slides.
1. Overall picture of website improvement This chapter provides malta telegram database an overview of the overall process of improving a website. When managing a website, it is common to become overwhelmed with various chores and lose sight of the big picture. To avoid this, it is important to always keep the big picture in mind and keep a cycle of improvement. This is just one way of thinking, but in order to grasp the overall picture, I like to start by defining the site concept, following the steps shown in the diagram below.
Slide 20 We will explain each item (up to "Setting goals" in this article) in the next chapter. 2. Think about the site concept If you are involved in managing this website, can you answer the following six questions smoothly? Slide 37 I think many people find it quite difficult. I told them that they should clearly formulate and understand this information as a "site concept (= the site's business objectives and strengths, users' purposes for using it, usage status, etc.