For example, using the campaign wizard.
Autotargeting in the campaign wizard allows specialists not to waste time on collecting semantics and optimizing advertising campaigns. But is it worth it?
Plus of the tool:
In the campaign wizard, it is not necessary to canada consumer email list collect key phrases: it is enough to indicate a link to a site with a service or product, and the system itself will select the necessary semantics and a set of interests of the target audience and can write ads.
Cons:
ad texts are not always generated correctly, manual adjustments are required, and this takes time;
campaigns cannot be optimized;
can bring a lot of untargeted traffic.
If possible, of course, it is better to check everything manually for now.
How to Work with Autotargeting in 2024
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