Content Creation, Customer Retention and Social Media Marketing
With social distancing regulations in place, the consumer is spending even more time online. Essentially, as consumers, we have become used to communicating and engaging with friends and family through online channels. In turn, most of our business engagements and consumer research takes place through various online channels and social media is one of the first touch points we have with brands today.
With the above in mind, social media has become vital for engaging leads and retaining current clients. Businesses need to dedicate more resources to content creation and social media marketing in 2021.
So, what does a good content marketing and social media marketing strategy look like?
High-quality, informative content (blogs, articles, infographics and videos) that cater to every stage of the buyer's journey (from awareness and lead nurturing to post-purchase)
Regular posts that have specific call-to-actions
Highly targeted social media lead generation campaigns that direct the consumer to a landing page where lead data can be collected, stored and used for lead nurturing purposes
All posts need to be analysed and measured to ensure all campaigns are optimised to their potential. Campaigns can be monitored and tracked in real time, and adjusted accordingly
Social media management is vital and custome cell phone number database r engagement and timely responses should always be a priority
When it comes to social media marketing, we all know about LinkedIn, Facebook, Instagram and TikTok. But there is a new platform that is taking the marketing community by storm and offers a new and exciting way to reach and engage with high quality leads in 2021. We're not talking video, images or blog posts anymore folks. We are talking audio!
Clubhouse, Podcasts and Audio Marketing
Launched in April 2020, Clubhouse is an invitation-only audio-chat app that has taken auditory communication and marketing to the next level. The app has caused quite the stir due to its exclusivity, and the social networking platform has now been valued at almost $100 million. The social media app delivers a one of a kind experience that can be described as an audio-only virtual event on a large scale.
So, how does the app work?
Do you remember the first internet chat rooms? The ones that were made up of people with the same interests, discussing topics that meant something to them? Those chat rooms were usually hosted via a platform such as mIRC, and individuals were able to type privately to each other or to a room of people. Clubhouse has taken that concept and propelled it to suit the digital age.
The app is completely audio and is made up of virtual rooms where people from around the world are able to host conversations about various topics. The voice-only app is similar to podcasts (a rising trend in entertainment and marketing) however, the conversations happen live and aren’t recorded for playback. This gives the user a sense of exclusivity - which makes for greater engagement.
As a marketer in 2021, this platform presents a great opportunity for business thought leaders and industry experts. Marketers can use this app to establish brands and brand-owners as go-to resources - while promoting services and products at the same time.
This is an opportunity that shouldn’t be ignored as we head into Q2 and marketers need to jump aboard this trend before brand competitors get the upper hand. From impromptu focus groups for marketing awareness, to connecting with niche customers and discussing industry trends - Clubhouse needs to be taken seriously by marketers.
What makes Clubhouse so appealing to marketers is its ability to reach a niche, high-quality audience. Today, it is important we don't cats too wide a net when it comes to lead generation. Sales teams don't need to waste unnecessary time and resources chasing down uninterested leads. And this brings us into our next point - the importance of lead generation and lead scoring in 2021.
Lead Scoring & Customer Relationship Management
Lead generation is the lifeblood of any business and digital marketing has made the process of lead generation easier thanks to search Engine Optimization, Social Media Marketing, Pay-per-click advertising and more. As opposed to traditional marketing, we are no longer casting too wide a net and reaching individuals who do not fit out target market. However, the above tactics are not enough to ensure all your leads are sales-ready. This is where marketers come in. Digital marketing teams need to spend time nurturing and engaging with promising leads, only to hand over leads to sales reps once they have been qualified.
But, how do marketers know when a lead is marketing-qualified or sales-qualified? Enter the lead scoring!