Google Page Ranking Criteria

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Page quality levels from the memo for assessors

It then determines whether the page can be considered malicious, meaning whether it contains prohibited content, spam, or other elements that could be misleading. Such pages are automatically assigned the lowest rating from one to five.

The quality of pages is determined by five levels:

The lowest. Untrustworthy, contain dubious information that can be india rcs data harmful to individuals and society.
Low . Generally fit for purpose, but not useful, may lack important content.
Average. Meets the purpose, but does not exceed the limits of average quality, does not have signs of low or high quality.
High. Meets and achieves the goal, presenting a high level of quality.
Highest. Fully meet the goal and fulfill it at an exceptional level.
Assessors use four criteria from EEAT to evaluate pages. They analyze the quality of the main content, examine information about the author and the site itself, and assess reputation. It is also important to determine whether the content falls into the YMYL (Your Money or Your Life) category.

Next, assessors evaluate how well the page meets the user's needs, taking into account their query when searching on Google. To do this, they use search queries and, in some cases, the user's location. For example, if a query for "coffee shops" is made by a user in Kyiv, assessors perform an analysis, taking into account that their intention is to find coffee shops in Kyiv. In cases where the query intent is not obvious, assessors are asked to guess, if possible, what the user is actually looking for.