What mechanics to use to sell a complex product

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Thanks to such integration, interaction with the client becomes not only more convenient for both parties, but also strategically thought out: the chatbot turns from a simple tool for processing incoming requests into a link that allows you to optimize processes, increase the level of customer satisfaction, increase their loyalty and LTV.


As a rule, selling complex and expensive B2B products requires an individual approach to the buyer.

In the current reality, chatbots can offer businesses benin consumer email list unique mechanics for interacting with users, including:

gamification of customer warm-up . Its essence is that information about products is presented in a game form. For example, a small quiz will allow you to learn more about the functionality of the equipment, and a quest will reveal the advantages of the product step by step;
creating individual offers based on the implementation of personalized scenarios. For example, if a client works in a certain industry, the bot will be able to focus on those characteristics that are most important for this area. And this client;
checking statuses and data . For large clients, it is important not only to receive information, but also to pass certain checks, that is, to be verified. To do this, the chatbot can request data from the company's servers and check whether a specific user has access to specialized materials. This reduces the workload on managers and makes the process of providing information more transparent.

How to organically integrate a chatbot into CJM