The basic research method in market analysis is interviews conducted with a specific group of respondents, which are used in both quantitative and qualitative research. Choosing the right total oil and gas company canada whatsapp number type of research depends on its purpose, i.e. what the company wants to learn from it. When approaching a consultancy, it is useful to know the differences between these studies, as they provide information about the market in different aspects.
Quantitative research
Conducted on relatively large samples, quantitative surveys help to establish the magnitude of the occurrence of certain phenomena, determine their numerical or percentage characteristics and offer the possibility of making statistical inferences. The purpose of this type of research is to identify the state or trends of the market, determine the magnitude of the demand for a product or service and determine the frequency with which certain phenomena occur in different communities. In quantitative market research we distinguish between different methods of data collection based on the way in which they are carried out.
CATI (Computer Assisted Telephone Interviewing), or computer-assisted telephone interviewing, is one of the most effective ways of obtaining information in quantitative research. CATI involves conducting an interview over the telephone, while respondents' answers are automatically entered into a computer. This method ensures a high-quality survey and its main advantage is the speed of application and close supervision of the interviewers' work. One drawback of CATI is its short duration, so it works best when conducting simple surveys on uncomplicated issues.