What is persona marketing

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Obtain KPI values ​​using an access analysis tool. 2. For KPIs with issues, divide and compare the data to find the cause and solution (≒ analysis). It will be. Simply looking at the data will not lead to identifying issues . With a hypothesis in mind, you need to divide and compare the data from various angles to dig deeper into the issues. 5-2. Heatmap analysis General access analysis tools can only obtain numerical data, which means they have the limitation of not being able to tell what actions are being taken on the page .


That's where heatmap analysis comes in handy . Heatmap belarus telegram database analysis allows you to see which parts of a web page are clicked on and which parts are read the most (and depending on the tool, even the position of the mouse pointer). In other words, you can get a sense of user behavior on a page to some extent. Heatmap Problems with pages that could not be identified by access analysis data alone can often be identified by heat map analysis.


By combining access analysis to identify problematic pages and then analyzing the inside of those pages with heat maps , you can achieve analysis and problem discovery that is more likely to lead to results. User testing There are limitations to the combined analysis of access analysis and heat maps. That is, you cannot understand the psychology of the user . By combining these, you can roughly grasp "how the user is behaving," but you cannot understand "why the user behaved that way.