The Display Network covers over 90% of Internet users.

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Banner advertising on the Internet


Differences between contextual advertising in Google and Yandex Where is it shown?
Yandex. Yandex has higher requirements for partner sites included in the advertising network. Therefore, the number of such sites is less than in the KMS, but the quality is somewhat higher.

The media-context banner appears to the right of the search results on the search results page. And also on partner sites: nigma.ru, qip.ru, aport.ru and sites with internal search from Yandex (if ad display is enabled).

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Thematic platforms and “catch-up tail” where interest targeting works well:

Yandex Advertising Network (YAN) - on the websites of search partners and in the contextual media network in accordance with the context and interests of the user.
Yandex's internal projects: Mail, Video, Catalog.

Google. It is easier to become a partner of the Display Network. bahrain consumer email list That is why there are more partner sites in the Google network. The Display Network includes 2 million sites — Gmail, YouTube, Google Maps, social networks, mobile applications, games.
If you place an ad there, your ads will appear on a variety of resources: on websites and news pages, in videos and mobile applications.

Sites where KMS banners are displayed: