The content of the site where the banner was displayed (whether it will harm the brand’s reputation)

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• Increase online sales. This is where conversion comes into play.

• Obtaining contacts of interested parties.

• Increasing the reach and distribution of branded information. Here, such indicators as the viral effect and the reproduction of the message through other media channels come into play.

• Reduced costs of search, conversion and customer retention.

Based on many years of experience in auditing and azerbaijan consumer email list measuring media advertising campaigns, specialists from the Marketing Group “Completo” have come to measure media advertising according to the following parameters:

1.

2. Checking geotargeting;

3. Was the banner shown to a real person or was the banner “seen” by a bot;

4. Unwanted intersections of impressions with competitors’ banners;

5. Location of the banner on the page;

6. Its actual loading on the page;

7. Visibility of more than 50% of the banner for more than 1 second by a real user (not a bot).