In Mailchimp we can find audience and campaign reports, and also others with more specific data, although not all of them are available for all plans. In this article, we are going to review the most common ones and what data we can obtain in each case .
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Audience report
A first report that we can consult is the status of our singapore whatsapp number audience. In the left menu in your Mailchimp account , from Audience / Audience dashboard we access the summary of our audience data:
Current number of records of our audience and, of these, which are Subscribers.
This audience has XXXX contacts. XXXXX of them are subscribers.
Recent growth: Shows us the growth in users that our audience has experienced , and how many of them are subscribers from the previous 30 days to the current date.
It also shows us where they have arrived from if we have more than one input method in the Mailchimp DB, either through the Mailchimp API , or through Mailchimp for SalesForce , etc. By clicking on the airplane icon next to the name of each registration source, we can access the list of users who have arrived through each one, to export them if we need to.
Tags : Shows the number of records we have in the DB with each of the assigned tags . Clicking on the airplane icon next to each tag gives us the option to see the list of records that have that specific tag associated.
Email marketing engagement: Provides us with the % of registrations with their level of interaction with our email campaigns . Mailchimp records the interactions (openings and clicks on links) that users have made, differentiating them by:
Frequently (the most interesting users).
Sometimes.
Infrequent.
As in the case challenge, if we click on the airplane icon, we access the list of users of each type.
Top locations : Shows us the 3 most frequent geographic locations from which they interact with our emails and forms , based on the IP address.