ActiveCampaign
MailChimp
Gumroad
Knowtify
Infusionsoft
AWeber
GetResponse
ConvertKit
HubSpot
Accelerate Your Career or Business Growth!
Learn & Leverage Digital Marketing
Join Free Live Orientation Session
7. Segmentation and Role of Email Marketing Metrics
To learn Email Marketing, it is essential to understand us phone number list Segmentation and other metrics that will help you gauge the performance of your Email Marketing Campaigns. Let us first understand Segmentation-
Segmentation
Segmentation can be understood as the art of splitting your email list into different groups that you make as per the prospects who have similar characteristics.
This helps you get better response rates and aids you in making your campaign more relevant. Hence, these appropriate campaigns get better results. Four ways to segment your list are−
Geographical Location (Your business wants to offer Hair Care in your locality)
Age (you want to target a specific age group)
Gender (Promoting Hair care products to Females)
Interest (Send emails to those who are Marketing Experts)
Metrics related to Email Marketing Analytics & Tracking will help you define whether your email list wants to hear from you or not.
Some of the notable Email Marketing Metrics are-
Learn email marketing
Email marketing analytics
Open Rate
Click Rate
Bounces
Unsubscribe
Forward
Complaints
8. Understand the role of Email Marketing Follow Ups
When you learn Email Marketing, you should always try to understand how to strengthen your relationships with your audiences.
Email Marketing Follow Ups helps you make strengthen your relationship with your target audiences, and by following the below-given tips, you can do this more effectively-
Follow-Ups Email Tips-
Keep lines of communication with the customers open and know the stages of customer loyalty.
Provide customer support and always ask for customers’ feedback.
Personalize your emails and send greeting cards.
Conclusion
Aforesaid 8 Steps will help you learn and execute Email Marketing Campaigns that connect with prospects and convince them as loyal customers.
To learn Email Marketing more comprehensively and practically, you can join Email Marketing Course that will help you learn-
How to ensure the deliverability of your emails
How to create effective Email Content
How to acquire customers using Email Marketing
How to Effectively using creative in Email Communication
Nurturing & Automation of Email Marketing Campaigns
What tips will you include in your next Email Marketing Campaign- Update me in the comments.