Secret #1: Put your prospect’s first name in the subject line.
Everyone is drawn to their first name, so make your subject line something like:
“John, just left you a voicemail…”
Your email will stand out in their inbox because their name will draw attention to the unread message, and they are more likely open it.
Secret #2: Personalize the first sentence of your email.
Draw your prospect’s attention to something that is happening now and current in their situation. This will snap your prospect out of his/her rote reading of emails.
“Hope you’re staying warm on this winter day!” or, “I’m sure you’re buried in your [insert name of a new project], so I’ll keep this brief…”
By taking the time to personalize jamaica telegram data your first sentence, you’ll draw your reader in and that will give you the best chance to get your email read.
Secret #3: Break your paragraphs up into sentences.
Nothing will turn your prospect off more than long, information-packed paragraphs.
Their eyes will glaze over and they might open your email, but they definitely won’t read or respond to it.
Break up your sentences into paragraphs if possible to make them more accessible and to read. Keep it to no more than 2 sentences per paragraph.
Just like this article is written— easy to read, isn’t it?
Secret #4: Ask for a return response— whether they are interested or not.
Give your prospect a chance to “opt-out” of further communication with you by directly asking for a response.