Email Marketing is immortal | 5 reasons why it is still important

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The digital age today forces us to stay connected. For several years now, it has been essential for each person to have an email address, and not just for work, because there is a tendency to think that we only need it to receive information about our work.

This tool is required to make an online purchase, to receive the results of a medical exam, bank statements, to validate information, receive job offers, offers on airline tickets, receive information of interest, even to belong to a social network because when you create your account, one of the primary requirements is to register with an email, because as we have already said, your movements on social networks create your own digital identity according to your tastes and the things that catch your attention the most, this is why email marketing is part of a digital marketing strategy because by knowing what interests you in this digital world, the information will also arrive in your inbox.

If there is any doubt that having an email is as important and afghanistan number dataset as having a mobile phone today, here are 5 reasons why email marketing is still important and will continue to be so.



1. It allows us to interact directly with customers
People now have a cell phone or a computer at their fingertips, so they check their account at all times, creating a direct relationship with customers and people who register to receive our information.

Brands or companies usually use this tool, email marketing, as one of their main channels to communicate the most relevant information about their campaigns, products or services.

Sending information about your company, such as promotions or new blog posts, is a key part of success in order to better track the conversion rate from one stage to another in the funnel. For example, if you send an email and people open your content, you can get a large number of contacts and a high conversion rate and/or sales.

2. Provides brand recall
The strategies we use to generate brand awareness in our target audience depend on several factors and the company's objectives. On the one hand, we create content and distribute it on social networks, but we also use this email marketing strategy that helps with brand awareness.

It is also possible to generate engagement through an email, and we bring up a very common example: when we want to buy a product that is sold in different stores, it is not common that we decide on just one, or sometimes, none comes to mind, so it is important to remind users that our product is there waiting for them.

Generating brand awareness means being present in the minds of potential buyers and helping them in their purchasing decision.

Brand awareness strategy through email marketing


There are also different ways to send information by email, here creativity plays a very important role, as it is not just about writing a text.