AISAS's Five Specific Actions

[rifathasann]

In addition, in our regular consulting, we are not limited to SEO analysis, but also improve usability and CVR using access analysis, user surveys, heat map analysis, etc. If you enjoy making hypotheses from data and planning measures, if you want to broaden your horizons by looking at data from various websites, if you want to try to establish new analytical methods, or if you want to use your analytical skills to create an analyst team together, please check out Nile's recruitment page .


FMOT ( First Moment of Truth ) refers to the moment chinese singapore b2c cell phone number data when a consumer decides whether or not to buy a product in a store . It also refers to the concept of in-store marketing . This term was proposed by P&G , a major consumer goods manufacturer. Unlike AIDMA and AISAS , it does not represent the entire consumer decision-making process, but focuses on the moment when a consumer makes a purchasing decision. In 2004, P&G revealed in a consumer behavior survey that "consumers look at product shelves in stores and decide whether or not to purchase a product within 3 to 7 seconds.


" They then determined that in-store promotions were important for acquiring new customers, and focused on optimizing in-store promotions such as product package design, shelf displays, sales associate customer service and explanations, and pop-ups from the perspective of consumers choosing products. ＼Please feel free to ask any questions or concerns you may have!／ Mental Models P&G has created a three-step mental model of the consumer: AISAS is a marketing theory that models the patterns of purchasing behavior that consumers exhibit before purchasing a product or service.