Lily joined us again this year, kicking off

[fomayof928@mowline]

Ethan mentioned the Birds of a Feather tables , where you can meet people and talk about topics of interest to you — if you missed it yesterday, be sure to check it out today! And feel free to check out our product and sponsor booths. Make sure you take a break, grab yourself some lunch, and stay hydrated! پیروی کرنا یاد رکھیں#MozCon on X (سابقہ ​​ٹویٹر) وہاں گفتگو میں شامل ہونے کے لیے۔ Improve the forest, not the trees: Go beyond the SEO checklist - Lily Ray Last year, Lily Ray talked about why your rankings might change during the Google Core Algorithm Update and recently contributed to the Moz Blog, identifying four big trends from Google’s March 2024 Core Update .



Lily joined us again this year, kicking off the first day belgium phone number list MozCon with a talk on making sure your priorities are aligned with your clients’ results and not missing the Search Engine Optimization (SEO) forest for the trees . Lilly believes we need to redefine SEO — we don’t ruin the internet — we make it better, and we are essential.



We need to rebuild the trust and narrative around SEO . How do we do that? Think in three ways: critically, holistically, and long-term. Typically, we start with checklists, but Lilly believes we need to go beyond them because they often present points that actually get you penalized by Google. We also need to go beyond tools, Google is targeting popular SEO tricks and exploits.