The interesting thing about humans is their diversity

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Organic Search: Traffic from natural search results Direct: Traffic from bookmarks, email newsletters, etc. Referral: Traffic from links Paid Search: Traffic from listing ads Display: Traffic from display ads If SEO CVR is high, then increasing SEO traffic is likely to increase the CVR of the entire site. Point 3: Improving site navigation and content Changing the site's navigation and content to make it easier for users to convert is also an effective way to improve CVR .


Examples include "placing the conversion button in an chinese overseas british phone number list easy-to-find place" and "using web customer service tools such as chatbots." Point 4: Lowering the hurdle for conversions Lowering the hurdle for target conversions is one way to increase CVR. If there are few conversion points on the site, increasing them will also lead to an increase in potential customers. For example, if you only get "applications for products and services" as CVs, you may miss potential customers who are "interested but undecided.


" If you prepare a CV for requests for information, distribution of samples, free consultations, etc., one step before applying or purchasing, users will be more likely to take action. For companies, it will be possible to acquire potential customers, which can lead to subsequent sales and marketing activities. Point 5: Improving the entry form An entry form is a form where users enter information just before CV. By improving the entry form, which is just before CV, we can prevent users from abandoning the form.