Three benefits of pagination

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Don’t just look at the “average” This is common for database and media sites, but "I want to see the ranking status of keywords corresponding to the list page." "I want to see the trends in traffic for each article in a specific category." In such cases, people often look at the average ranking or average sessions. However, the average has the disadvantage that it is easily influenced by extremely large or small numbers (called outliers).


For example, let's say you want to verify the effectiveness of a campaign chinese overseas america phone number list by looking at the rankings of the target keywords. If there is a large change in only one of the five keywords as shown below, you may miss the decline of the popular keyword by only tracking the average. Changes in ranking To avoid this, Before analyzing, look at the overall distribution of data Selecting an appropriate representative value from among the mean, median, and mode according to the distribution and purpose is required.


View the distribution of data Plots and box plots are effective for looking at the distribution of data. By visually representing the data, you can intuitively understand the bias in the data. Below is an example from an article media site. Each page is scored for a certain metric, and the number of monthly organic search sessions for each score is plotted. *Some parts have been masked. *Both graphs use the same data source.