However, customers often make choices based

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Why should you collect behavioral marketing data? First, to learn how your customers behave, you need to create a graded view of the customer journey. You start by understanding the factors that influence purchasing behavior. We all know that traditional media and social networks bombard consumers with digital marketing, branding and content marketing messages to influence their decisions.

on references or suggestions from their group car owner data user list of friends, family, or simply to suit their likes and dislikes. This brings us to the main point. Collecting data about the individual consumer, how they make decisions and why they buy your products will help marketers create a more satisfying shopping experience.

Believe me: a lot of this has to do with personalization. Here are some data: % of Netflix viewer activity is driven by recommendations and % of Amazon's revenue is generated thanks to the recommendation system. Impressive, isn't it?Consumers are obsessed with technology and demand a constantly personalized experience across all communication channels. In this context, marketers must collect and use behavioral marketing data to create better experiences by optimizing all three stages of the customer lifecycle: acquisition, when consumers decide which products to buy and where to purchase them; engagement, which determines which channels and promotions will attract customers; retention, the process of delighting customers and converting them into advocates for your brand.