Once Alexa becomes the default smar telegram database t system in the house, it becomes much more likely that customer will add on more products to that system. Further, each added product adds functionality and benefit, making the whole Alexa system more valuable to the consumer.
And, best of all for Amazon, having Alexa a centerpiece of the home makes purchasing from Amazon even easier, multiplying the customer LTV from a customer purchasing an Alexa based system.
Our final example of Amazon's omnichannel strategy centers on Amazon Go and their continued focus on the customer experience.
Amazon has had their eyes set on the grocery category for a long time. In fact, as early as 2006 Amazon began selling groceries online. From an opportunity perspective, grocery is a massive $653 billion industry and growing rapidly.
However, this doesn't fully get at why Amazon wants to be at the center of grocery. The truth is, without providing grocery services to their members, they open the door for competitors to enter and compete with Amazon on every other category.
Now, after almost a decade, it looks like Amazon is ready to begin rolling out new store concepts and begin taking a piece of the grocery industry they have been aiming for.
Amazon Go stores focus on convenience. There is no checkout. As a consequence, there are no checkout lines. You simply us the Amazon Go app to enter the store, login with your Amazon login credentials, select the items you want, and walk out.
The theme of Amazon is the customer. Everything they do in their omnichannel strategy circles back to improving the customer experience.
Amazon Go stores follow a long line of technological feats used to make Amazon the most convenient choice, from 1 click checkout to same day delivery, to now using computer vision to remove checkouts from the store.
5. Improving Brick and Mortar Experience with Online Data