Brief Introduction to the Standards Pyramid

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But through our daily contact with social media or search engines (or even the increasingly popular language models such as GPT or ChatGPT), we also understand how important our own data has become. Who has not been shocked to discover that Google Maps, to give a rather mundane example, "knows" where we live, where we work and what regular routines we have when we move around without our intervention? What unsettles individuals is full of potential for companies. The example of social media in particular shows us that the guardian of the treasure trove of data has something interesting to offer its advertising customers: detailed customer data including important geoinformation and even preferences of all kinds. No matter what your favorite music, favorite color or type of wine, everything is stored and can be accessed on request. The purchased customer data set now allows highly individual, pointed product offers to be placed, which increases the conversion rate and then increases sales. Especially since addressing the target group in a way that promises higher conversion rates.

This is exactly where digital regulation comes in. It is necessary to protect iran consumer email list consumers from the arbitrary storage and subsequent use of their data and from decisions made based on aggregated or individual data sets. This is not primarily about a general ban, but about demanding high quality standards. Digital regulation or regulation in general defines a regulatory framework that is also groundbreaking for market participants and thus reduces uncertainty. In addition, European regulation should bring about comprehensive harmonization so that fragmentation within the economic area is avoided.

We perceive forms of regulation in different forms. In order to better classify these, the hierarchy is succinctly presented in a so-called pyramid of norms.

A pyramid of standards makes it easier to understand, reduces the power of sets of rules and provides a sketch of their relationships to one another (Figure 1). While the highest level of a pyramid of standards represents legislation, the world of standardization or norming is represented as the pyramid goes down. The framework defined by a rule is much stricter, while regulations and standards allow for more interpretation and define a more permeable framework.