How is digital sales different from digital marketing?

[Ehsanuls55]

Digital sales focus on converting leads into customers.

Meanwhile, digital marketing is much more than that: It covers all types of contact with the consumer in addition to social media campaigns, mailings, etc.

If we think about it from a macro perspective, a B2B hot lead is created from a marketing campaign and, ultimately, a digital sale is made.

We are referring here to marketing and sales funnels .

Marketing funnel
The lead is generated from your marketing efforts. It can come from any of these marketing channels :

SEO;
SEA;
Social Media;
Emailing;
Membership programs;
etc
The lead will be attracted to marketing campaigns until they qualify. This means they administration directors email list have a need that matches what you can provide.

Automation is one way to engage with this by speeding up the management of marketing campaigns and workflows.

Now, if the customer's need matches the product your company offers, this is where the digital sales funnel comes into play.

Digital Sales Funnel
The sales funnel is what happens when a sales representative contacts a lead.

The goal here is to convert your lead into a new customer.


To do this, as a seller, you can use one of the digital sales channels we have seen previously.

It is important to understand that sometimes a channel can be used for both marketing and sales.

For example, you can use LinkedIn to find qualified leads through a specific marketing campaign.

And use it again after contacting them, with an automated sequence, but this time with the specific goal of generating a sale.

At LaGrowthMachine, we think that multi-channel tools are much more efficient, but we have specific features that allow you to create automated sequences: For example, “Only LinkedIn”, which works very well too.



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