Find an alternative approach to the purely promotional

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We are clear that the ultimate goal of communication on social networks, and on any other channel, is to sell more products or services, so we must use these media to make consumer proposals to our followers. But as far as possible, we must try to avoid the pure and hard sales approach, and replace it with a more relational one. For example, it will be easier for your followers to feel more impulses to buy if you share the image of a client showing your product (since they will feel more identified), than if you upload a photo of the product without more.

Build loyalty with prizes, raffles and special actions : everyone likes to be rewarded for their unconditional support, so don't skimp when it comes to offering exclusive benefits to your best belgium email list followers such as coupons or discount codes on their purchases, promotional gifts, access to private sales, or contests and raffles where they can win prizes that they value and are interested in.

Forge relationships with influencers : they will bring prestige to your social networks and will help to convey your message to a much wider community of followers. The interesting thing about seeking collaboration with influencers is that both your brand's followers and the influencer 's own followers will receive promotional information about your products or services, but from a more friendly and accessible point of view, so they will be more receptive to it.

If the work is well planned, hiring influencers is an investment with almost guaranteed success at a moderate cost, but to do so, you will have to take time to choose the character that best adapts to the brand and its values. Since, in the case of choosing the influencer well, the action could turn against the brand.