Use The Growth Machine to Create and Engage Your Persona!

[Ehsanuls55]

Creating personas isn’t just another marketing buzzword, but a fundamental concept that impacts your entire company’s roadmap. Personas guide your business decisions, from marketing to sales, even influencing the very product you develop.

The initial phase of persona development is all about creating shitty personas – basically a guess about who your customers might be. The real magic happens when you validate these guesses by talking to real people, whether they’re current customers, past customers, or even potential customers!

But how exactly do you gather this valuable information? Well, you have to reach out to those people! This is where you come in, particularly in our own experience with defining personas.

In this article, I'll dive into why LGM is your best option when it comes to validating and pr directors email list engaging your people, as well as an in-depth analysis of how we - yes, the company - did it!

Why is LGM the best choice for creating personas?
Before we get into how exactly you can automate your persona creation process, I need you to buckle up and know why LGM is the best option for you!

Validation of people:
By defining personas, LGM helped our marketing manager reach audiences she was previously unaware of.

LGM expands your network by identifying relevant prospects outside of your existing connections. I’ve had cases where interviewees were initially indifferent to LGM but became advocates after trying it out, proving the value of engaging with your personas.

Example

For example, when tasked with interviewing recruiters, our head of marketing faced a challenge: our customer base had very few recruiters to target.
Using Sales Navigator, we targeted talent recruiters with one to three years of experience, with no specific company size, the idea was to explore the full spectrum of work

Surprisingly, those working in recruitment agencies were the ones who really resonated with our product. They were a better fit.

And that's the point. It would have taken me a lot longer to find out if I hadn't tried to contact LGM.

Automation = Time Saving
Automation (from LGM) is a game-changer, cutting your lead generation efforts in half.

Manually messaging people on LinkedIn to request interviews is time-consuming and generally a pain. With multiple people to research and talk to, automation becomes a godsend.

LGM not only automates the initial contact and follow-up process, but even small actions like LinkedIn profile visits , etc. You will understand later why these are as important as the contact itself.