Hanan Kuncoroin Business Entrepreneurship The goals and reasons for the existence of a business are principles that must be adhered to by a businessman. Both become the vision and represent the values of a company. The number in indonesia character of a company is derived from the goals and reasons for the companys existence. At the same time there are missions that are adaptive. It changes according to environmental technological and economic changes.
In short to build a good company you must define your companys vision and mission. However as business develops rapidly these two things are no longer enough. There is one more component that must be present to make your company strong namely the implementation of business strategy. If you want a strong competitive and sell products and think that the important thing is that they sell. You have to be serious about building a great business dont make small profits and become complacent and careless.