the main spending center for families

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This is something that goes beyond simply selling through a website , and impacts the entire process prior to the sale, the transaction and the after-sales process, both online and in physical stores.

Shopping centres that want to be successful must blur the imaginary line between online and offline and create hybrid territories for their communities. How can this be achieved? Let's look at hospital mailing email list some examples. Cleaning failures, excessive capacity or carelessness in customer service will not be tolerated. But in addition to this essential part, something else will be needed to recover customers and visitors. Consumers already know that they can live with less and buy almost everything from home through e-commerce. So, why go back to the shopping centre?

All shopping centres, like other businesses, are on social media (with their followers and likes) and have websites (with their visitor metrics). Now it is essential to convert these virtual numbers into physical visitors and buyers . To do this, the digital marketing team must develop a good O2O (online 2 offline) strategy that generates interest on digital networks and platforms and culminates in a visit.

If large retailers have their e-commerce platforms and there are countless local commerce initiatives for this, why can't a shopping centre manager have its own? Omnichannel solutions are already on the market and will allow smaller operators and franchises to enter the e-commerce playing field.