Ahrefs Webmaster Tools is a 100% free SEO tool that gives anyone the ability to analyze and gain valuable insights from any website they own — or don’t own — so they can start making data-driven decisions to drive more traffic to their site .
Now, our intention with this article is to teach you for sure how to use the rcs database for direct marketing what this tool can bring to your strategies, starting by naming the main functionalities it offers.
Let's get started!
What does Ahrefs Webmaster Tools offer to the market?
In principle, Ahrefs Webmaster Tools allows you to analyze a website through 7 functionalities in 2 main sections: Site Explorer Tool and Site Audit Tool . Let's see them in more detail!
Site Explorer Tool
As its name suggests, this feature of the Ahrefs tool allows you to thoroughly analyze everything that has to do with the performance of your page .
That is, you can have a complete perspective of:
how your keywords are ranking , the search volume for each one and the challenges they are facing;
you with respect to backlinks , that is, the number of links that point to you and where they come from;
the number of keywords you rank for organically, as well as their growth or decrease.
Additionally, with the Site Explorer Tool you can access hundreds of reports with just one click that can guide you to find elements such as broken links, or even ideas for new and relevant content.
This section is a Digital Marketing tool that any professional would pay to have, but Ahrefs offers it completely free! And there's one more thing missing.
Site Audit Tool
On the other hand, this functionality allows you to audit —obviously— your entire website to find the problems, errors and difficulties that keep it from being optimally optimized .
This is thanks to an analysis of more than 100 common mistakes that are usually made in technical SEO , which will generate a super detailed report on a weekly or monthly basis.
Plus, it will give you a real-time visual dashboard of your site’s “health” in terms of SEO through a score that goes from 0 to 100. Which gives you the ability to recognize how good—or bad—your page is with just a quick glance.
The good news is that Ahrefs Webmaster Tools will be with you throughout this process, collecting all the information to track all those issues and telling you when you have resolved each one.
Another great thing about Ahrefs Webmaster Tools is that it offers multiple databases from different countries , which is essential for companies that want to map their international organic presence .
Now, let's talk about the 7 main features that the tool offers to any user for free.
Key features of Ahrefs Webmaster Tools
1. Monitor the health of your sites
Yes, we already mentioned it just now, but it is important to mention it because within the Site Audit Tool you will find a graph that, in essence, will tell you the percentage of pages analyzed that do not contain errors.
So, when you see this number going down, you can safely recognize that something is not working as it should and you can get to work on it. The issues that Ahrefs takes into account for this score are:
errors,
alerts
and notifications.
2. Keyword positioning
With just a couple of clicks, you can see all the keywords your site is ranking for at any given time, as well as a robust amount of information such as:
an approximate monthly search volume;
keywords that have difficulty ranking;
the accumulated monthly traffic;
the current position you have.
All of this represents an opportunity to find areas where you can put in the work to grow. For example, you can find keywords for which you had no idea your content was positioned and, by making a few small adjustments, you can gain visibility .
3. Download your backlinks
If you ask any Marketing agency or any specialist in the area what is the best backlink analysis tool, an essential element in link building , the answer will be Ahrefs.
Now, as it could not be otherwise, they have incorporated this functionality into Webmaster Tools which will allow you to see who points links to you, the specific page from where they do so, and even the phrase where they place the link .
So, if your intention is to support your link baiting strategy , for example, this feature will give you the opportunity to:
recommend to these sites better ways to place your link in their content;
use this as an excuse to create new business relationships ;
find backlinks to remove if you have committed an infringement;
find links to forums that have advertisers;
and, monitor new links or any that have been lost.
Likewise, Webmaster Tools offers you a series of filters to segment the search for backlinks in blogs , e-commerce sites , wikis, among others.
4. Content Gap Analysis
If you have relied on your competitors' keywords to position yourself, with this tool you will be able to do it better , because you will not only know those where you compete head to head with them, you will also know those that you did not even know they had. Just as you read it!
This is precisely one of the most powerful features that Ahrefs has in its new tool, since when you analyze your content you will be able to see what your competitors are doing and you are not .
Plus, you'll be able to compare sites directly against 3 competitors at once. Imagine being able to find opportunities you may have missed.
5. See domains and pages that compete against you
So, do you know who your competitors are? Well, you might want to take a closer look.
AWT includes 2 reports that give you a broader and more detailed perspective of which domains and URLs are competing against your site.
6. Performance level of your site
Reviewing page-by-page performance, results, and errors can be a tedious task, but with Ahrefs you can quickly check performance, the number of backlinks, and their growth over time.
7. Quick win SEO
The latest feature offered by this innovative tool is precisely one that will allow you to increase traffic to your pages by essentially finding keywords that are ranking and applying specific changes to increase their positioning.
And that's just for those keywords that are very close to the top. With that information, Ahrefs will give you data on the best content upgrade opportunities so you can push those numbers up.
In general, the most suitable pages for this are those that rank between position 6 and 20 on Google's results pages:
Great! Right? Well, now all we have to do is make a few small comparisons so you can see the advantages of Webmaster Tools over other similar ones.
Ahrefs vs other SEO tools: what are the advantages?
But what happens when we compare it to other SEO analysis tools? See for yourself!
Ahrefs vs Google Search Console
The first thing that stands out is that AWT can find over 100 common SEO issues, while GSC is limited. Also, when it comes to fixing them, AWT provides a detailed report, while Google only gives you a few solutions.
As for backlinks, AWT shows you all the links pointing to you, as well as broken links, SEO metrics, and types of links (nofollow, among others). GSC only shows you 1,000 backlinks and that's it.
Finally, AWT shows you every keyword your page ranks for, as well as performance statistics for each keyword, SERP details, and comparisons between your keywords and those of your competitors. Google Search Console will only show you 1,000 keywords.
Ahrefs vs SEMrush
Another very popular tool is SEMrush, so let's see what AWT offers that SEMrush doesn't:
ATW's platform is much simpler and more intuitive to use;
provides more information about backlinks, such as an estimate of how many you should rank for a KW. SEMrush has just introduced a similar tool;
AWT is far superior at doing broken link analysis;
without the need to do “projects” Ahrefs allows you to analyze broken links. SEMrush limits the number of projects you can do;
With AWT multiple users can access the account, whereas SEMrush limits accounts to 1 and for each additional account you must pay extra.
You now know the most important things about Ahrefs Webmaster Tools!
All that remains is for you to take advantage of this opportunity to obtain a very robust amount of data to understand in depth how your content and pages are behaving in terms of SEO.
With all this information, you can start making better decisions to maximize your viewing opportunities and, with them, the business opportunities that can be generated with your site.
Ahrefs WebMaster Tools: Check out Ahrefs' new free tool for your digital strategy
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