Credit in Opticians: Is it Worth it?

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Do you have an optical store with your own credit or are you thinking of starting to sell on credit?

Or perhaps you already sell on a booklet basis and are wondering whether it is really worth maintaining a credit granting operation within the store?

Whatever the case, this article was made for store owners like you.

Anyone who works in the optical industry knows that the risk teacher database of default in this operation is greater than in other segments, such as footwear and fashion.

This is because the average ticket is normally around R$400 to R$600, depending on the store's segment.

It is a little lower for those who work with sunglasses and higher for those who specialize in prescription glasses.

In any case, the higher the ticket, the greater the retailer's fear of losing money if there is a lot of default.

What if I told you that this fear is unfounded?

Just focus on credit analysis and you will soon begin to see which customers pose the least risk to your cash flow.

In other words, look at them more closely and try to encourage them to buy on credit.

At the same time, stay away from bad payers.

Do you want to better understand how to do this in your optician's shop with your own credit?

Read this article until the end or click on the image below to watch the video I recorded for our YouTube channel dealing with this topic.

YouTube video
Understand your customers' risk profile
First of all, to have a truly professional credit operation, you will need a good credit granting system.

Preferably, a system that works with a credit score and rules adapted to your segment.

After all, a credit policy that works for a clothing store may not have the same result for your optician's customers.

Using a system like Meu Crediário , you can accurately assess each customer's chances of default and work with specific strategies for different risk profiles.

Through statistical calculations that combine market data with information from the store's own registration, our platform helps you decide how many installments to make the sale in, whether it is necessary to ask for a down payment and what the maximum installment amount is for that specific customer.