Transmit confidence through a totally secure environment

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It seems obvious after everything we have experienced, but it is essential that everything surrounding the physical part of the promotional dynamic is totally safe . QR codes that can be scanned without having to touch them, customer service staff who use hydroalcoholic gel between each exchange of purchase tickets for participation codes, safety distance marks on the floor in case you have to wait a moment for this procedure...

But this does not only affect the finance directors email list offline environment, but it is equally important or more so in the online environment , since the more we immerse ourselves in the digital world, the more we audit the processes we experience in it. Any average user knows today that they cannot receive commercial information from a company without having tacitly expressed their consent, or what type of information the famous cookies can store. Therefore, an image of a secure digital environment must be conveyed , which generates trust in the user, so that there are no misgivings or reluctance when it comes to participating in promotional dynamics.

These are just some of the keys that will facilitate the development of promotional actions during the coming months , but they will also be of great help to turn the crisis into an opportunity and surf the great wave of digital immersion that is passing through the marketing departments of shopping centres at this time.