If we go back to my blog post outline from above, I’ve now got a few elements to add to the piece—and others to refine & trim out, based on the results of my additional research.
Here’s what my blog post outline now looks like (with new sections highlighted below):
Blogging for Business: 6 Incredible Benefits
Blogging Helps Your Business Site Rank Higher in Search Engine Results
Organic traffic is important
Content = higher ranking on search engines
Add a Subheading for How to Rank Higher
Content needs to be valuable
Long-form content ranks higher
Update content regularly
Use keywords
Blogging Gives People Content They Can Share
Blog posts can be shared on social media
People like sharing relevant blog posts
More opportunities for backlinks
Blogging Helps Your Business Connect With Customers
Blogs give people a way to contact you
You offer them something valuable
Blogging Helps With Branding and Brand Recognition
Great branding opportunity
Your customers and potential customers get to know your business better
Show what’s important to your business
Blogging is Good for Lead Generation
You can use your blog to get email subscribers
Add subheading: What is find owner of cell phone number free philippines Benefit of Lead Generation?
Target people who are already interested in your business
Low-cost advertisement
Send information to subscribers about your business
Send upcoming sales information to customers
Increased sales
Blogging Drives Sales
When you show up on Google searches people can find you
People grow to trust you through your content and they like someone they can trust
Your branding will set you apart and lead to sales
After I did some final research, I decided to add a few crucial points to my blog post outline—largely because I recognized a handful of important considerations other articles were covering on this topic (that I’d left out in my first outline).
For clarification again, my new points that just got added into my blog post outline (after some competitor research) are highlighted above.
Even as I continue working to refine my outline and get into the writing process, I may still find that some of the points don’t seem as relevant—or that new ones still come up—but I can handle that in my revision stage or on an as-needed basis.