Being offline is not being disconnected!

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Integrated communication , Posts about Integrated communication
The presence of smartphones, social networks and the internet in general in our lives sometimes gives us the feeling that we are constantly online. This may be true, but it does not mean that we have lost our connection with the real world and the stimuli that offline advertising generates.

The strength of traditional media is still great and the impact of communication transmitted by TV, radio, printed newspapers and magazines, for example, can persuade, stimulate consumption and guarantee the positioning of brands in front of their target audience.

In practice, what this all means is that being offline does not mean being disconnected. When we are not connected to the internet and social media, we are connected to the real world, to the physical universe around us and to all the visual stimuli that the offline world also provides.

In the context of advertising, the possibilities of lawyer database media are quite broad and promising in today's times. Just think of all the tools and strategies that employ media convergence and integrated communication to attract consumer attention.

Today, companies and brands have a universe of opportunities to invest in advertising effectively and with a measurable return on investment, and adopting integrated communication is the most interesting and intelligent way to achieve success. It is possible to integrate online and offline media with well-planned and professional planning, in order to create comprehensive marketing and communication campaigns with excellent reach, reaching both people online and offline.

How to invest in offline advertising?
Defining the ideal advertising strategy for each brand requires research and planning. It is necessary to understand who the target audience is, what their behavior is, and how they consume. To do this, it is essential to have the professional support of an integrated communications agency that can carefully evaluate the channels and media that can bring the best return on investment (ROI).

Fizzing 360º is an agency specialized in integrated communications , which guarantees its clients the best online and offline advertising strategies , with a focus on results. Among the offline media that generate positive results for brands are advertisements on TV, radio, printed newspapers, segmented magazines and urban furniture, such as totems, signs on busy streets and avenues, advertising at bus stops and subway stations and other advertising pieces that can be spread throughout areas of large urban centers, attracting the attention of passersby and drivers.

Integrated communication works precisely to promote the diversification of a brand's communication and advertising channels, reaching the public wherever they are, whether online or offline. This integrated and joint investment in different media generates more visibility and makes the marketing plan more efficient.

Fizzing 360º is an integrated communications agency with experience and tradition in the market and has competent professionals who are engaged with their clients, prepared to guarantee the results that your brand expects.

The power of integrated communication!
Diversifying marketing investments , directing resources to online and offline media , is the correct way to reach consumers who are now considered multichannel and who have dynamic behavior, searching for products and services on the internet and also in the physical world.

Companies that manage to maintain a qualified presence in traditional media and, at the same time, successfully use digital marketing tools, are those that will reap the best results.

Talk to Fizzing professionals and learn how to use the power of integrated communication to benefit your business! The agency's experts are ready to develop an ideal communication and marketing plan for your brand!