Google Ads vs. Comprehensive Digital Marketing Strategies: Which is the Best Option for Your Business?

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Are you currently investing in a Google Ads campaign? If so, how profitable has it been for you?

It is a fact that Google Ads has become one of the most used digital advertising platforms by companies that want to advertise on the Internet. It covers 82.4 percent of contracts in Mexico, according to The Competitive Intelligence Unit. But, in addition, investment in digital advertising went from 25,495 million pesos in 2017 to 56,144 million pesos in 2021, more than 100% in five years! (Statista, 2023).

This means that there is more and more competition, and if you belong to the group of those who invest in this type of digital advertising, you may have faced the following obstacles:

The cost of your Google Ads campaign has increased, to the point where you pay between five thousand and ten thousand pesos, or more!
By paying for ads you have managed to increase visits to your website, but you are not able to generate leads.
Maybe you do get a good number of leads, but not of the quality you are looking for.
You feel that you or your team do not have enough technical knowledge to control the campaign, understand the language of “Ads” and adjust it to a true industrial marketing strategy .
You are reaching a point where your digital marketing strategies only depend on your sponsored hr directors email list results, whether through Google or social networks.
If you think any of the above is happening to you, or you simply haven't tried these services but have considered it, we are convinced that we can help you with more than just "managing a campaign."

If your digital strategy is currently based on paying for advertising on Google only, we suggest you make a

What are Comprehensive Digital Marketing Strategies?

Comprehensive digital marketing strategies for B2B companies are a solution for attracting appropriate customers for your business, and they go beyond just having a single paid results strategy in search engines ( Google Ads for B2B companies ) or on social networks (Facebook Ads).

To create a digital marketing strategy for industrial or B2B markets, many factors must be considered. As a first approximation, we invite you to read our article “ 7 Steps to Develop a Successful Digital Marketing Strategy ” .