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Performance marketing: what it is and how to use it


The term Performance marketing is increasingly being discussed in the malaysia customer email list marketing world. What does it mean, what skills are needed to work in this field, and how leading companies like MEGOGO use these approaches? All questions were answered by Tetyana Luzhkova , Head of Performance Marketing MEGOGO, at the Digital Boost conference .

What is Performance marketing?
Performance marketing is a marketing approach focused on attracting customers and increasing profitability. This approach is based on the use of tools such as search advertising, banners, social networks and other channels that provide clear conversions.

Its main advantage is the ability to measure results in real time. For example, in traditional offline advertising, it is often difficult to assess effectiveness. On the other hand, Performance marketing tools allow you to clearly see how many customers came from a certain channel, how many views and conversions the campaign received.