Google Ads: why invest in this platform?

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Nowadays, the consumption of the internet and digital platforms is increasingly present in people's daily lives. The trend is for us to be increasingly connected and for digital technologies to make our daily lives easier. This also applies to companies. For example, online purchases are made directly from a cell phone, saving consumers time from having to travel to the store and also offering the advantage of receiving the purchase in the comfort of their own home.

But before the final conversion takes place and the purchase is completed, it is first necessary to analyze the path that the potential customer takes on the internet to reach your company. One of the safest and most effective ways is to invest in Google Ads . But to be assertive, the ideal is that the digital marketing strategy is customized according to the needs of your business.

But after all, how important is Google Ads?

Example of a Google Ads ad from Dinamicar Pneus, a Fizzing 360° client.

Since the internet is a space where all types of information, stores and services can be found, it is also very competitive. Therefore, it is essential that you produce relevant content and work on well-targeted campaigns that are compatible with your target audience. This is also why Google Ads is so important. This is because Google's advertising tool rcs database you to sponsor targeted links in the form of ads for the audience your business is trying to reach. In addition, the ad will also appear when the user searches for a keyword that is related to the service or product that the company offers.

Other forms of advertising on Ads


Example of a video ad on Youtube Ads by Plamev, a Fizzing 360° client.


Example of an ad in display network format on Google Ads from Dinamicar Pneus, a Fizzing 360° client.

There are other ways to advertise, too. You can display banner and video ads on the Google Display Network, such as YouTube. This can be a great strategy, since YouTube is accessed by 95% of Brazilian users who have access to the internet. In addition, YouTube has another advantage: you only pay when a user interacts with your campaign, that is, if your campaign is viewed for more than 30 seconds.