Video as an internal communication tool

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Which platform do you turn to when you want to know what a certain service or product is like and how it works? A review showing how it works or a tutorial? You're probably thinking of YouTube, although in the last year social networks like Instagram, Facebook or LinkedIn... have seen their consumption grow thanks to videos.

The potential of videos can be transferred in a controlling directors email lists very effective way to your external communication strategy to promote your products, services or company culture. We have already talked about this in several posts with which you can generate leads both through your website and social networks .

Investing in the ongoing training of your staff is essential. It can be done in many ways, but you will agree with us on the power of images to teach how to develop and carry out a process, how a product works, how to solve a certain problem. In short , train and support with video tutorials or other types of video content. It will take them less time and they will remember it more easily.


But if there is someone you should never neglect in your communication, it is your internal audience. Your employees. Because a committed, involved and identified workforce with the company and its objectives is synonymous with success . Sending newsletters or internal emails to the workforce is not at odds with creating video content. You just have to be clear about the message. Why are they the most effective medium?