Learn the importance of using marketing software in your company

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Studying and monitoring your leads is essential to create more successful digital marketing actions. With marketing software, it is possible to closely monitor potential customers and increase sales conversion. Keep reading and find out about the benefits of the tool!

Raphael Pires

Apr 20, 21 | 7 min read
marketing software
Reading time: 6 minutes
Generating leads and achieving good results in digital marketing is doctor database essential to ensure successful campaigns for your agency's clients. In this sense, the use of marketing software is a powerful strategy to boost your performance.

With this tool, you can interact with leads in a more personalized and automated way. This improves your performance and gives you more leads ready to make a purchase, once you send the right content to the right person, at the right time.

However, for this strategy to work, you need to have a good platform that covers all your needs. Want to know more? Check out the best marketing software options below.

What is marketing software?
What are the differences between different types of marketing software?
What is the best option for your agency?
How can marketing software benefit your agency?
What are the best tools on the market?
What is marketing software?
Marketing automation is the combination of technologies and processes for companies that work with marketing, with the aim of increasing the efficiency and results of tasks in this area . Its concept is based on tracking the points of contact between companies and leads (potential customers).

In this way, marketing software is a tool composed of modules and functionalities developed to optimize your team's time and manage those responsible for each activity. Therefore, the system integrates people into the company's processes in a collaborative way.

What are the differences between different types of marketing software?
The technology used in the platforms allows companies to create, publish, distribute, optimize, analyze and control their marketing and sales actions.

However, when it comes to results and not just "publishing things", the ideal is to use the inbound methodology and software aligned with your objectives.

There are three solutions for this: marketing software, CRM and all-in-one platforms. The former allows for various marketing actions, ranging from email marketing to landing page creation. They have their own reports and manage the action in isolation, presenting relevant functionalities for the teams.

Customer Relationship Management (CRM), on the other hand, is characterized by being a customer relationship platform, which facilitates actions such as sending emails, recording all interactions carried out, monitoring user actions and interactions, scoring opportunities and online data intelligence for the sales team.

As for the integrated "all-in-one" platforms, they centralize the commercial, marketing and sales strategies. Through them, you can create complete marketing actions, integrate with other resources, develop websites and blogs, automate tasks, manage sales teams, obtain reports and analysis of results based on the objectives set by the company and much more in one place.

What is the best option for your agency?
Every organization can benefit from marketing and sales tools, as they help them understand how their customers feel and from there, find ways to reach out to people who are actually interested in their offerings. To increase your sales conversion rates, it is essential to manage this efficiently.

When your intention is to send emails to prospects, publish blog articles, create landing pages and analyze results, the best option is to adopt marketing software.

If you already have a structured marketing process in place, but want to focus on customer relationships after the sales process, CRM is the way to go.

For companies that require a more robust approach, covering marketing from start to finish, with planned campaigns, goals focused on billing objectives and ROI , the most appropriate option is to use an integrated "all-in-one" platform, since it supports the inbound methodology , plus education, step-by-step instructions for creating projects, as well as training and optimization of company practices.

How can marketing software benefit your agency?
Good software has a positive impact on tasks performed in the marketing sector, as it helps with extremely important actions, such as public assessment and the channeling of online campaigns. Take a look at some of the main benefits of using this tool in your agency.

Automate processes
With the huge amount of data coming through the Internet, it is becoming increasingly difficult to manage information and marketing processes within organizations.

Even if you have a whole team to handle these tasks, the tendency is for them to run out at some point, thus creating a margin of error.

Using marketing software automates these processes, as it has automation features such as notifications, email marketing, customer registration, and order sending. This way, your team will have fewer manual activities, which avoids errors and, as a result, repair costs.

Optimize time
Automated tasks free up employees to spend more time serving customers, clearing up their queries and increasing the chances of conversion. Both in the prospecting phase and in the post-sale phase, this period is very valuable for improving customer relations and thus building customer loyalty.

Increase data accuracy
By adopting marketing software, your agency can perform market analysis in a simplified manner, as it collects data automatically. To do so, you simply program the system to collect the desired data.

This way, you will have more precise data about your niche , which allows for the development of more assertive actions, such as investing in media that bring more sales conversion.

Allows integration with other tools
This resource can be integrated with other tools. For example, the platform can be supplemented with data from search engines, social networks and other media.

One of the main programs that marketing software can integrate with is CRM, providing more data to create satisfactory reports about your clients.

Generate more leads
As we've seen, this software leaves employees with more time to nurture leads and better understand their customer base.

Nowadays, consumers prepare before making their purchases, doing a lot of research before contacting a brand. In fact, the critical point that stimulates or does not stimulate the purchase is customer service. In this sense, when an excellent level of service is presented, it is possible to increase the probability of entering into more negotiations in the future.

Allows customization of functions
Not all the features provided by marketing software are useful for your business. Some may be advantageous for companies of a certain size, for example. This leads to information pollution, rather than collecting useful data.

In this context, you can customize the software's functions according to your needs , thus taking advantage of all the benefits it can provide to your agency.

Help in identifying KPIs
Key Performance Indicators ( KPIs ) reflect the company's performance by analyzing everything from the number of sales to the number of visits registered on your website. Indeed, determining your KPIs can be a difficult task, but the marketing tool helps with that decision.

After you've collected data about your organization, you can use the software to highlight which variables changed over the month and which remained more stable throughout the campaign. If you recorded a high number of site visits but a low volume of sales, you're probably looking at the wrong index.

What are the best tools on the market?
There are numerous marketing software options available on the market. Below, learn about the best resources available today.

Hubspot
Hubspot is considered one of the most complete software on the market, as it has more than 32 functions that facilitate the development of content, email, digital marketing and CRM strategies. One of its main advantages is the fact that it has a clear and functional interface.

RD Station
Recently, the system added a free CRM to the RD Station features . Using it, you can organize tasks in a dedicated app, make Facebook ads, optimize your site's SEO, create landing pages, create forms, access a history of customer relationships, automate lead nurturing, and check the results of intuitive reports.

Mautic
It is an open source tool that allows free use. However, because of this, it is recommended for companies that have a dedicated IT team, since it is necessary to know the codes very well and understand how they can be adapted to the reality of the business.

Intercom
Intercom can be defined as a solution more focused on customer relations, which uses intelligent resources to help the company better understand its target audience and make informed decisions based on constant data analysis.

By adopting it, you can segment visitors, use chatbots that qualify leads, schedule sales meetings, track prospects , receive alerts about customers, and perform A/B testing.

It is clear that marketing software does much more than just automate tasks in the sector. Ultimately, it makes it possible to analyse data and the market, thus favouring more efficient and successful actions for the business.