Optimize for local SEO and PPC campaignsf

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When creating local and PPC campaigns, you need to make sure that they are targeted to local patients. Unless you are an expert in an extremely rare health condition or run a world-class hospital, you won't be getting patients from other parts of the country or world for consultations.

When talking about SEO, it means that you should optimize for location-based keywords , such as “cardiologist in San Juan,” as well as setting up your Google business profile. The latter is crucial for local search, which many patients use when they are looking for a doctor.

Create SEO marketing campaign to attract healthcare business patients

Your PPC campaigns should also use location-based targeting, which will allow you to restrict who sees your ads, such as users who live within 30 minutes of your office or who have the same zip code as you.

This will make your ad placement relevant and you are likely to get many of the people who see your ads to convert. This will be more cost-effective because you will waste fewer clicks.

Strategy 7: Create more videos to build early relationships with patients.
Videos are a great marketing tool for promoting healthcare services controlling directors email lists and while you obviously shouldn't chase your doctors after a long day at work to record a video, it can really make a difference if they are willing to do so!

Why? Simple… videos tell a more powerful story and allow you to share valuable information in a short amount of time and in an easy-to-understand way across all social networks! Even short 45-second videos can help you stay connected with your audience.

Like testimonials and other content on your site, videos are a great way to build rapport with patients. When patients can see doctors in the field and sharing their experiences, they feel more confident and are more likely to book an appointment faster.