Optimize audiovisual content for fairs and events

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With the return to normality, the industrial sector has resumed its presence at fairs and congresses in a very active way. Whether at physical or hybrid events , in-person attendance at these types of events is still marked, although to a lesser extent, by the presence of physical materials. What used to be large commercial catalogues are now specific technical sheets that, thanks to a QR code, take us to a web page where we can expand on information about a product or service.

You can take advantage of the stands to promote your videos with these two options: In this series of emails we can integrate video marketing by selecting those emails where, due to the type of chief vp operations email list content we send, we embed a related video. Here our users can learn in detail about our product demos if we are using a lead nurturing strategy to advance a sales process, or a video tutorial if we have implemented a post-sale content strategy.

LED or large-format screens at events . Here, the location of the screens and the layout of the space must be aimed at attracting the attention of visitors and making your stand more attractive. Without a doubt, a great ally to directly impact your audience.

QRs linking to pages where the video presents our solutions catalogue in a more attractive and quick way. If you have a series of specific videos about a product, you can also link directly to these contents. Here we recommend going back to the first point, where an optimal upload and editing of the contents on YouTube will facilitate its dissemination.