Links are the most important ranking factor in terms of off-page SEO, or marketing, as we can also call it. Companies that blog get an average of 97% more links to their website than companies that don't blog ( source ). Most studies that are done come to similar results. This is probably because people are more likely to link to content that they perceive as valuable. Links from other websites are the most important SEO value in relation to off-page SEO.
Email has been the most effective medium for marketing for many years, with the possible exception of blogging in the last few years. Publishing blog posts on your company blog regularly is a good way samoa email list to get more followers on your email list. When readers see that you publish a lot of useful information over time, they are more likely to feel the need to follow what you write about. One tip, however, is not to send out too many emails because it quickly becomes an annoyance.
Blogging and email are both powerful tools that you can actually get away with using them exclusively in your marketing. But getting people to sign up for a newsletter isn't the only way to get followers to your email list. Below you can download an e-book that shows you step-by-step how to go about building an email list and how you can use it to optimize your business blog so you reach more potential customers.